AgCountry Farm Credit

AgCountry came to us looking for a generational commercial to advertise their planning services for farmers and their families. We produced a cinematic piece telling a story of years past.

Objective

As a part of Farm Credit Services, AgCountry supports over 18,000 farmers and ranchers in North Dakota, Minnesota, and Wisconsin. They aim to support rural communities and agriculture with reliable, consistent credit and financial services. The emphasis for this ad was succession planning, one of the many services they provide..

Creative Process

Our team came up with the original concept, script and storyboards, and kept the marketing team from AgCountry involved during the whole process. After the creative was agreed upon, we scouted for location, props, and talent to accurately portray the region covered by their almost 40 locations.

Obstacles

We needed to create an ad that anyone could recognize and relate to. AgCountry needed to connect with family farmers planning for the future. We sought to tell a story that was relatable and heart-warming to encourage succession planning during uncertain times.

Problems we Solved

Footage for this project was captured over two days of local production. After all the scenes were filmed, we went right into post-production by selecting a voice-over artist and integrating background music to fit the tone of the golden-hour imagery.